I’ve been working with a client since early 2012 on a variety of projects for her daytime business. We worked together in the past but lost touch for several years, so it’s been great to be in on helping her further her business identity.
However the story doesn’t stop there, because on nights and weekends Barbara is a jazz vocalist regularly performing at clubs, restaurants and special events. She’s been wanting for a while to record her first CD, so she had me work on the design of the CD Jacket and disk art, and in September Detour Ahead made its way into the world.
We worked through the concept using some of her favorite photographs and during that time I only managed to hear her sing through some roughly recorded sessions on YouTube and audio clips. It was enough to inform the design process, but nothing could have prepared me for the final CD.
When I played it, I was stunned. Barbara has the voice, the skill, the experience, the intelligence and the heart to really deliver a song. And that she does throughout the whole CD, working closely with a number really fine musicians. These are nuanced performances that beg to be heard again and again.
Information about the CD, audio excerpts, and how to order it can be found on her website, BarbaraWeen.com and blog, both of which I helped her develop.
We started with the website concept and ran through quite a few ideas until one day I asked if she had anything recorded so I could get a better idea of how that would influence the design process. She emailed me some audio files and it worked out well because what caught my attention was the fluidity of her voice. Thus was born the squiggle under her name in the header, a graphic reference to that fluidity. I then echoed that to create a kind of accompaniment, showed it to Barbara and we were on our way.
At first I couldn’t see the necessity of adding a blog to the site, but as the CD started to become a reality I became aware of all of the marketing potential the blog could deliver. The CD opened things up, making it possible to see more opportunities to communicate that just weren’t there in the beginning.
I use an easy to navigate WordPress blog template, doctored up to match the website for all of my blogs, keeping things simple so that my clients can work with it as easily as possible. Here is the blog site that interacts with the website. You can also visit the blog online.