When it comes to hawking your wares, stop sweating your SEOs and start building and using your social media infrastructure. Why not? It’s free and the connections you make are much higher in value than those you might get from a newspaper ad for instance. That’s because, like the garden variety word-of-mouth, however far down the chain the message is spread there is ultimately a human contact at its source who has positively interacted with you in some way. “Oh! My son-in-law’s best friend’s girlfriend’s mother, just had her toenails painted with glow in the dark polish at Nails ‘n Rails and was able to toss out all her night-lights.”
Social media comes in all shapes and sizes, but you don’t have to sign up to any or all of them to make them work for you. I can install a plug-in in your WordPress blog that will automatically place a row of social media icons that your customers might regularly use, before or after each post and page you create. This allows them to post your article on their Facebook page, etc. – instantly, I might add. It’s that quick and easy response that puts your information in front of the connections of those who find some value in what articles you’ve posted or information you’ve provided.
One icon is in the shape of an envelope. If someone finds one of your posts valuable, they just have to click on the envelope and an email window opens that they can address to themselves or anyone. The email will contain an automatic link back to your post. That same process happens with each of the other Social Media sites. They click on the appropriate icon and the link is posted on their Facebook, Tweeted on their Twitter, Pinned on their Pinterest and so on.
It’s all so fast and easy that visitors to your site barely have to think about it. If they have a positive response they just click. Others who are connected to them will be able to see that post on whatever social media site it appears and if they like it, they can instantly share it with their connections.
You can choose which social media icons you want displayed and in what order you want them to appear. You also have some control over how they appear on your blog site.