The no signature Email Signature: Step one in creating virtual word-of-mouth 

Signatures

If you haven’t already done so, I would start by creating a formal and informal email signature. The formal version generally should include your name, business name, web address and phone number along with your street address if you have any kind of office or storefront and perhaps a line or two about what your business has to offer. It’s ok for the formal signature to be reasonably inclusive since it will generally be used only at the beginning of a client relationship. The informal signature might include just your first name, phone, and web address depending on the nature of your business. These are easy to create following instructions in the help section of your email software. You might also type into Google, “How to create signatures in my (name of email software}”.

Once configured, you then have the option to sign your emails with whichever signature makes the most sense. I usually use my formal signature when I first contact a new client and once we get to know each other, switch to a shorter, less formal version. Basically though, once you’ve created these, every email you send out gives your recipient the opportunity to instantly discover more about who you are and allows them to easily pass your information on to a friend. Listed web addresses will automatically be linked to that address when the email is sent. With one click, the recipient is at your website.

I also suggest not trying to get too fancy, displaying logos, photos, animation, etc. Those can distract the recipient from your email message and also limit who can view your email without running into technical problems. Just use your basic email type with perhaps some judicious use of bold and italic.

An email signature then is just typing and not really a signature. It’s simply a short cut so you don’t have to continually retype all your vital information. When you compose an email, there is a signature tab that allows you to choose between several signature options you’ve created including displaying no signature. It’s quick and easy and an invaluable way of making your website one click away and your web address easy to share.

 

 

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