I focus on designing websites primarily for individuals and small businesses and I’ve developed an approach that is fairly simple, but effective given that my clients sites are all on or near page one when the service and region are typed in a search, such as in my case where someone might search for graphic designer, Northampton Mass.
Website home page for Visage Salon
But for me the key issue is having a place to present yourself to your community and beyond in the most complete manner possible. In other words, all of your marketing efforts, both online and traditional point to your website as the place where visitors can discover your unique story, one that expands, grows and changes as your business does. It is by far the most cost effective and convenient way to get that story across.
Visage Salon website, featured hair products page
Visage Salon blog post featuring product line
I recently visited a restaurant after having researched it online. The decor and the dining experience were way out of synch with what was posted online. The restaurant in the website was great and I was really looking forward to visiting. The restaurant in the flesh was a real disappointment by comparison. Perhaps if my expectations were more in line with the reality, I wouldn’t have felt so let down. Visually and technically, the site was great, but whoever created it failed to get at the essence of the business and show the reality in its best light.
Usually however, the opposite is true. An online presence is created, which is better than no presence at all, but the website falls way short of the reality. Some businesses lose perspective of what they have to offer and undersell themselves.
Visage Salon sign face for sandwich board display on street level
As a web designer, I look for the story and work closely with my clients to make sure their online presence is accurate and fully represents what their business has to offer. Because of my background in branding (visual identity), designing for print and signage, I can then create a seamless marketing approach with the website at its core.
Visage Salon label for product bags
All of these things require technical knowledge and expertise that I can provide, but for me it’s all about the story and how to communicate that through words and images.
Visage Salon customer appointment card