I design websites, visual identities, print advertising, signs, books – anything that involves effective visual communication that will be busy working for you even while you sleep. And though I have lots of production experience, I mostly work with printers, sign companies, engravers and other production specialists to arrive at the finished product.

Printers, sign companies, etc. often employ designers and usually the quality of the design is excellent particularly when the design requirements are pretty straight forward. However, the emphasis and pace in such establishments tends to favor production. 

My own technical experience does help in terms of understanding the unique demands of these very different disciplines as well as knowing how to prepare artwork for efficient production, but I am first and foremost focused on design and visual communication.

For me, the design process comes first and that means collaboration with you and understanding your enterprise, whatever that may be. Our first hurdle is making sure that the right message gets communicated.

Once the ideas are in place, I can make them work for you in any number of ways and with great efficiency because of my experience working with the various production options available. That saves you from a lot of running around and allows me to make sure that your ideas are being communicated in a consistent manner, maintaining the highest standards.