Category Archives: Business cards

So, what’s your story?

I focus on designing websites primarily for individuals and small businesses and I’ve developed an approach that is fairly simple, but effective given that my clients sites are all on or near page one when the service and region are typed in a search, such as in my case where someone might search for graphic designer, Northampton Mass.
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Website home page for Visage Salon

But for me the key issue is having a place to present yourself to your community and beyond in the most complete manner possible. In other words, all of your marketing efforts, both online and traditional point to your website as the place where visitors can discover your unique story, one that expands, grows and changes as your business does. It is by far the most cost effective and convenient way to get that story across.

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Visage Salon website, featured hair products page


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Visage Salon blog post featuring product line

I recently visited a restaurant after having researched it online. The decor and the dining experience were way out of synch with what was posted online. The restaurant in the website was great and I was really looking forward to visiting. The restaurant in the flesh was a real disappointment by comparison. Perhaps if my expectations were more in line with the reality, I wouldn’t have felt so let down. Visually and technically, the site was great, but whoever created it failed to get at the essence of the business and show the reality in its best light.

Usually however, the opposite is true. An online presence is created, which is better than no presence at all, but the website falls way short of the reality. Some businesses lose perspective of what they have to offer and undersell themselves.

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Visage Salon sign face for sandwich board display on street level

As a web designer, I look for the story and work closely with my clients to make sure their online presence is accurate and fully represents what their business has to offer. Because of my background in branding (visual identity), designing for print and signage, I can then create a seamless marketing approach with the website at its core.

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Visage Salon label for product bags

All of these things require technical knowledge and expertise that I can provide, but for me it’s all about the story and how to communicate that through words and images.

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Visage Salon customer appointment card

 

 

 

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A business card for Daniel Brown…

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Dan Brown is a professional artist married to a client of mine, Lisa Oxboel, life coach and professional organizer. Recently, they both moved from Massachusetts to Taos, NM after years of visiting there. In addition to Dan’s works on canvas, he has been an educator and has his own practice as a life coach, often working with other educators and artists.

After their move, Lisa contacted me to update all of her materials including her web site and business card to reflect their new location in the Southwest. Dan needed business cards for his practice as well, so he contacted me and I developed some ideas for his business identity that we applied to his card design.

Dan is also a photographer so I asked him to send me some photos taken in and around Taos along with samples of his painting. In the end, I utilized a section of one of his paintings to build his identity along with a photo of Dan. This worked well on the front of his business card.

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In addition, I created a simplified graphic image from some consistent elements in his painting, namely a sliver moon and hills on the horizon. I used these logo elements on the back side of his card and expect that they will show up regularly in other promotional materials as well.

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