Jim Sadler is a designer focused on helping clients communicate visually with their target audience by developing business, product and event identity and applying that identity through a variety of means including print, web, sign, books, etc.

He is a graduate of Massachusetts College of Art and in addition to his own ongoing business, has been a professor at the University of Missouri, Columbia and William Paterson College (now University) in Wayne, NJ, was product design manager at Rowmark, Inc., an industry leader in the manufacture of sign materials and continues as a software instruction columnist for an engraving industry trade publication (10+ years) A&E Magazine.